Our vision and mission
Magic Bus vision
Magic Bus will give millions of children living in poverty the opportunity to control the way they view the world, the freedom to choose the role they will play in it, and the power to define their own destiny.
Magic Bus mission
Magic Bus is committed to developing local community mentors who take children living in
poverty on the journey from childhood to livelihood. Over a ten year period, our mentors
work with children and parents through a weekly curriculum of sporting activities, which
are used as metaphors to change behaviour in the areas of education, health, gender and
livelihood. We always access existing community partnerships to ensure that young people
move from poverty, and develop into young adults with greater control and choice.
All Magic Bus graduates are offered the opportunity to enrol in livelihood programmes,
creating at scale, a movement of competent, confident young people ready to make a
significant difference to their lives.
Mission 1 million - 1 million children attending weekly Magic Bus sessions by 2015.
Deliver quality and cost-effective mentoring programmes in the four key impact areas of education, health, gender equality and livelihood.
Establish sport as an effective medium for development.
You can read all about Magic Bus in our executive summary paper.